Recently, affected by the U.S. tariffs, more and more sellers are actively laying out the Latin American market, and Brazil, with its high consumer confidence and rapid retail development, is a high-potential region that cross-border sellers are optimistic about.
At present, TikTok Shop Brazil site has been rumored, will be officially operated on May 8, to become the Mexican site after another Latin American site mainstay. Despite the hesitation of tariffs did not open the full hosting mode, the qualification requirements of sellers and Mexico station consistent.
1. Individual sellers can not open TikTok Mexico store, only support for business stationed;
2. Monthly sales of more than 300,000 TikTok U.S. store sellers
3.TikTok Southeast Asian sellers with monthly sales of 300,000 or more.
4.Priority will be given to inviting Mexican Amazon and Merkur head merchants in multiple categories with annual sales of $100,000 or more.
5.At present, TikTok Shop Mexico site temporarily does not accept mother and baby, food, health care, toys and other categories of merchants. (Source: TikTok)
With the arrival of Mother’s Day 2025, the Brazilian market sales are on an optimistic growth trend. In terms of hot items, the Rcel survey shows that household products such as air fryers, washing machines and blenders are the leaders in terms of purchase intentions, with a share of 50%; utility gifts account for 25%, luxury goods for 20.8% and personalized gifts for 4.2%. The report counted 85.7% of retailers expecting sales of more than R$1 million.
Meanwhile, as 58.3% of online consumers in the Brazilian market are millennials (source:Rcell), discount promotions and social media promotions have become essential marketing tools, and brand sellers may focus on Instagram, WhatsApp, and other platforms for supporting operations.